blog author

Zara Safdar

Senior Content Marketing Executive

I’ve worked in marketing for over 8 years, specialising in content that connects with audiences in meaningful ways. From storytelling, SEO and social media, I focus on creating engaging, optimised experiences that inform, resonate, and create impact.

What I write about

About me

Growing up in a big creative family, I was always encouraged to keep an open mind, express ideas through storytelling and never underestimate the value of a good chat!

That early influence shaped my path into marketing, where I combine creativity with strategy to build content and brands that genuinely connect with people.

Education

Glasgow Caledonian University

BA (Hons) International Marketing

Featured Blogs

Supporting Women Beyond Women S History Month

Supporting Women Beyond Women's History Month

Human Resources
A Complete Guide To Building Powerful Professional Relationships

How to Find and Be a Great Mentor: A Complete Guide to Building Powerful Professional Relationships

Human Resources
Management And Motherhood Why Mums Make Great Managers

Management and Motherhood: Why Mum's Make Great Managers

Leadership and Management
How To Build An Upskilling Strategy

How to Build An Upskilling Strategy

Learning and Development
What Is A Payroll Administrator

What is a Payroll Administrator?

Accountancy
What Does A Bookkeeper Actually Do

What Does a Bookkeeper Actually Do?

Accountancy
5 Careers You Can Choose In Procurement & Supply

5 Careers You Can Choose in Procurement & Supply

Procurement and Supply
Accountancy

Debunking Common Myths About Accounting Careers

From “just math” to “boring desk job,” we break down the biggest myths about accounting careers and uncover what the profession is really like today.

Zara Safdar

02 March 2026 - 3 min read

Accountancy

6 Best Tools for Accounting Professionals

Technology is transforming at lightening speed and it's changing the way a number of industries traditionally worked. Accounting seems to be no different. Keep reading for the 6 Best Tools for Accounting Professionals.

Zara Safdar

27 February 2024 - 3 min read

Accountancy

Cloud Accounting: What Is It And Why Is It Useful?

It's no surprise that accountants and accounting firms alike are also taking advantage of the well used and loved, cloud. Find out more about the world of cloud accounting in this blog.

Zara Safdar

28 July 2023 - 3 min read

Cloud Accounting What It Is & Why It S Useful
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